foreign car manufacturers into china rtb brand marketing（外国汽车制造商进入中国rtb品牌营销）.docVIP

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2017-09-06 发布于浙江
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foreign car manufacturers into china rtb brand marketing（外国汽车制造商进入中国rtb品牌营销）.doc

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foreign car manufacturers into china rtb brand marketing（外国汽车制造商进入中国rtb品牌营销）

Foreign car manufacturers into China RTB brand marketing Free papers Download Center News: by the end of 2011, RTB marketing model in China quietly developed, and has become the main battlefield of the various campaign in 2012, also known as the first year of China’s RTB. The end of March 2012, Yoyi launch of China’s first truly DSP platform - You select @ iR advertising platform, the platform will be available once a great recognition of the market, and received from the game, communications, electricity, automobiles, FMCG and other areas of the customer needs. April 11 2012, the car brand advertisers Volvo You easily interoperable Yau Select @ iR advertising platform the first RTB marketing, Chinese the RTB brands marketing the first case. Unlike traditional display advertising marketing model, the RTB marketing audience targeting for core, real-time bidding to buy advertising. Guangyou the Select @ iR advertising platform based on learning from the customer set advertising goals, looking for the most accurate population from the huge pool of traffic, to the the RTB way with the most reasonable price to buy these populations, rather than using the traditional way to guess these groups should appear in what website. @ iR put in effect by the real-time monitoring of a variety of reports, have targeted optimized computing, and strive to maximize the effect. Volvo truck by @ iR multiple optimization tools, click-through rate has improved 371 percent, up to 70% conversion rate. Lu Yong, the Octavia interact president had put the first example of China’s Internet advertising, said: “The development of Internet technology is ad precise delivery step by step to the extreme RTB marketing is the milestone in this trend changes. Volvo’s choice You elect @ iR advertising platform that ad, that China RTB market cultivation has been initially recognized hope You interoperability and so committed to the RTB marketing DSP platform providers have been able to make