forget the price the price for customers（忘记价格客户的价格）.docVIP

Forget the price the price for customers Face a range of goods, factors to be considered when the customers to choose only one - price. This is the problem most companies face. Many markets, perhaps say that the vast majority of the market, have been very mature, prone to fierce price war. But many times, the price war will only damage the brand equity, eroding profits. Moreover, once the market has become the position of the price war, it will cultivate a low price expectations of consumers so that they are indifferent to a lot of factors. Is there a way to let customers no longer only concerned with price and focus instead on the value of the product? Interestingly, if you would like to draw the consumer products concern, still need to price deep-rooted in the consciousness of consumers in the marketing elements. The study showed that the four pricing strategies can help weakened significantly affect prices in the sale and purchase transactions and encourage consumers to think “I want to buy in the end, the end of this product which features”, both parties can talk. customer focus on price, so the best strategy is to put this into your competitive advantage. The first method is to weaken the consumer price sensitivity, attracted they are concerned about the value of the product or service. To do this, you must adjust their pricing structure, which is adjusted to a variety of product pricing. Goodyear in accordance with the tire driving mileage pricing, and fundamentally changed their pricing structure. The second pricing strategy is to stimulate the curiosity of customers by deliberately premium Apple’s case demonstrates, a moderate premium price a little higher than the customer is usually willing to pay the price, will inspire customers to ponder. The third pricing strategy, segmentation, price to attract customers to pay attention to the key advantages of the product. IKEA desktop and legs of the table separate pricing, in order to alert customer