four strategic counter-attack of food companies（食品公司的四个战略反击）.docVIP

Four strategic counter-attack of food companies How can survive in the forest of big nose, head-not, planners need in brand planning, corporate brand by carding a key element of the brand counter-attack to find the key points, and to make up for the soft elements through low-cost, postpartum big cognitive and associations. food companies counterattack, need four strategies, this is the gold single product strategy, brand culture strategy, category focus strategy and multi-channel marketing strategy. Gold single product strategy to win foreign markets Linyi Spring * food industry to seize the opportunity, by virtue of the operation of the brand, distributors, a deep understanding of consumer needs, to achieve a steady development. The core of a great brand is a great product, so the product is a key factor in the market supply of .20 years, gold spring * Group has been implementing a single product strategies, intensive around Spring * peanuts. ‘China Famous’, ‘Shandong Famous Brand’ and many other awards shows already spring * dedication to product quality. Spring * will always adhere to high-quality product strategy, the taste as the basis of word of mouth. ‘Can not go beyond the product from a competitor, you can not complete the brand beyond which is the root cause of our leading competitors in the same industry, the formation of the product difficult for competitors to surpass the force.’ ‘In the future, we need to always adhere to high-quality brand of raw materials and business cooperation, to further enhance the brand value of spring * and product competitiveness,’ Chang Chin Chun * food and general manager, said. Focused on high-quality products have become a spring * spirit brands basis, such as a spring * production operating philosophy of corporate culture, it established a strong strategic advantage. Spring * pan incense leisure canned nuts, without adding any chemicals to the premise, through technical innovation and invention can effecti