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from a strategic point of view about product planning（从战略的角度对产品规划）.doc

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from a strategic point of view about product planning（从战略的角度对产品规划）

From a strategic point of view about product planning As the saying goes: without prejudging the waste. Engage in product planning, if not from a strategic point of view, from the overall good program, but just do today regardless of tomorrow, hold out as long as the product development, the idea of #8203;#8203;selling out on the line, even if sometimes do successful, long-term development for the enterprise will also lay hidden, just like a lot of Chinese people do business, as long as they have an idea, but also just-do, immediately recruit a group of people, the first dry up again, catch lay Market , and other companies really developed to a certain extent, but found that companies are facing difficulties such as, to go one step further, has been very difficult. This is not done strategic planning consequences. Bo public consultation that the same is true of product planning, enterprise development as the most important of the soul, the product determines the future development of enterprises depth and length, therefore, must not only consider the product development to the present, be sure to use a global vision and systems thinking to treat long-term perspective on the product line to make a reasonable plan, is the business bigger and stronger, so long a strong guarantee, while a good grasp on from a strategic product planning and development of the scale, companies must take full account of the following requirements: (A brand of long-term development needs: Brand development and to what extent, there must be appropriate product to match, do the entire product line planning after what period of time to push what grade, what style of products, can become more programs, such as the brand just entering the market yet little known, it is best to push some of the awareness is high, high market acceptance of products as the main, to be developed into a brand, market developing mature, and then continue to add new products so easy corporate better and faster c