from point line face the layout local media advertising business（从点线面布局当地媒体广告业务）.docVIP

From point line face the layout local media advertising business Local media in the advertising business to use the media to their own advantage to do the advertising information gathering feedback, and to provide general staff to solve the problem, the core and essence of the “service” media in the product and the price determined under the premise, to rely on the services attract more clients, the service is not good on the impact of the advertising business, and on the impact of the effect of the activities organized by the advertising business is the operation of the product, to strengthen the awareness of customer service, service capabilities in the service, but also good communication. regardless co-ordination between the Ministry of room, or with customers, co-ordination between the performer, the need for good communication. Only through constant communication, familiar with the market, understand the customer, in order to make scientific decisions. Therefore, the communication is not only to promote harmony, but also the efficiency in the service, but also pragmatic, especially to take the initiative to provide advertisers run the program to treat customers , like care of their customers think it is in the heart and soul of its services only proceed from the customer’s point of view to consider the issue and solve problems for customers, in order to really win the trust of customers. In order to do a better job of advertising operations, where advertising operations compared to a painting, “point”, “line”, “face” to the operation of the layout local media advertising. First, it is necessary to grasp the “point” Positioning the grip to “point”. Positioning of media advertising is a concept, this positioning is not to the creation of a certain novel or unusual thing, its target is not a product, but a favorable position in the eyes of potential customers crowding. good newspaper marketing lt;lt; Guangzhou Daily gt;gt; atmosphere, calm, and lt;lt