from the cottage to the brand - huawei phones magnificent turn（从小屋u2014u2014华为手机的品牌）.docVIP

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from the cottage to the brand - huawei phones magnificent turn（从小屋u2014u2014华为手机的品牌）.doc

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from the cottage to the brand - huawei phones magnificent turn（从小屋u2014u2014华为手机的品牌）

From the cottage to the brand - Huawei phones magnificent turn China Mobile to see the world, China is not only the world’s largest mobile phone consumer market, accounting for one-third of the global mobile phone market share, but also the world’s major mobile phone manufacturing and exporting country in the top ten in the world’s top mobile phone, China mobile phones have occupied 4 seats. According to the Ministry of Statistics, in the first quarter of 2013, accounting for 71% of the domestic mobile phone market share in the domestic, after a lapse of ten years, the domestic mobile phone in the country once again dominated, but as the saying goes 30 years Hedong, Hexi 30 years, ten years After the Chinese mobile phone market is already a city of the first king of the flag, once the two international giants Nokia and Motorola were to be acquired by Microsoft and Google, as the dominant domestic phone once Bird, Kejian, Eastcom and Capitel etc. already is not a trace Instead, Apple, millet, Huawei, Lenovo and other brand IT background. Changing the nature and cause of the formation of the new competitive landscape of the mobile phone market positioning and consumer demand for mobile phones has been a fundamental shift in the popularity of mobile phones and popular just when the phone call was designated as a tool for modern logo is the ‘Upstairs Downstairs, TV phone,’ the phone is seen as similar to the life of electrical appliances, in this position, the first consumer demand for mobile phones is durable, unbundled product durability is how the stability and reliability of the signal, the Nokia phone with wrestling is not bad gradually gained consumer recognition and become the first brand of domestic mobile phone brand with the established in the field of home appliances, durable, reliable and stable brand association and established distribution channels in the domestic market to lose ground rapidly, and reached a peak in 2003, accounting for more than half o