good business from the media- to drag, to cool, to moe（良好的商业媒体u2014u2014拖,酷,moe）.docVIP

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good business from the media- to drag, to cool, to moe（良好的商业媒体u2014u2014拖,酷,moe）.doc

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good business from the media- to drag, to cool, to moe（良好的商业媒体u2014u2014拖,酷,moe）

Good business from the media: To drag, to cool, to Moe Research papers Download news: Media companies do, nothing more than to ‘content marketing,’ which words are marketing industry nowadays very hot topic in the true sense of the media are debating whether it is ‘content is king’ still. ‘ channel is king ‘when corporate media who actually believe in’ content is king inevitable. ‘reason is pretty simple, do the media business, has always been a cost center, did not expect to make a profit too. Companies believe that good content will lead to the spread of the audience who, with the help of social networking, you can play a big investment promotional purposes small effect, but what exactly is ‘good content’ itself is a rather very headaches. Personal view, for a business media, should have three properties, the author called the ‘pull cool Moe Trinity.’ These three points do, basically this business media will be very popular. Pull, corporate media is the need to pull a little taste, mainly for their products or services that confidence, to have a ‘My thing is good is good is good,’ the intense and constantly express or implied. Consumers prefer good product or service, even if the manufacturer did this self-confidence, how to make the audience accept this is a good product? This should be especially learning to Steve Jobs, he was always able to own things can be said to be the best overriding beings thing. Cool, mainly to cater to the trend, even if it is ‘traditional’ very ‘old’ things, but also to make a cool feeling to: nostalgia can also be a cool cool in the final analysis is a fashion, most people will pursue refuse to comply with fashion stuff has enough fashion objects. If you are using does not trendy fashion products companies, indicating that users themselves enough fashion, this would have been a lot of consumer disgust, while some very traditional enterprises through copywriting and creativity, but also be able to make a ‘cool’ feeling c