google why dominate the advertising market（谷歌为什么在广告市场占据主导地位）.docVIP

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google why dominate the advertising market（谷歌为什么在广告市场占据主导地位）.doc

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google why dominate the advertising market（谷歌为什么在广告市场占据主导地位）

Google Why dominate the advertising market Free papers Download Center News: Market research firm eMarketer recently released data: Google display advertising business online in the U.S. market, is expected to be at the end of this year beyond Facebook This is a new milestone in Google, which means that the search giant will be the first truly web search advertising, mobile advertising and display advertising, “three-peat”, representing the image advertising, interactive advertising and video (display) advertising. This data also allow advertisers surprise, because usually Google’s search advertising business is best at first need to explain how to search economy business model, the inventor of the “pay-per-click” Google is not actually but business incubator IdeaLab creator Bill Gross. In Silicon Valley, Gross once willing to challenge the traditional business conduct guidelines known for the company to establish the speed to catch up with the speed of new ideas in his brain in 1996, he founded IdeaLab specifically for the fancy startups start capital, investment and financing channels, and then hold a minority stake In 1998 and 1999, many of the company founded by his astounding gesture has listed, but with the Nasdaq collapse in 2000, Overture has also become IdeaLab only a glowing gem that time, also called the “GoTo”. Gross, the most noteworthy is that: First of all, when the market is Yahoo encouraged filled with crazy enthusiasm portal startups busy to stay in your own website, Gross saw the possibility of GoTo, followed because of the spam pages filled with the search results, Gross realized, the introduction of money may become a lever to expel the poor quality search results, which he found to promote the concept of the economy of the entire search the user to enter the search box of the search statement with a value, you can pricing. However, the businessman Gross mindset or small pressure response to income, he has a better search results