highlights in the individual market making（强调在个人市场）.docVIP

Highlights in the individual market making Each market has its relatively unique “market personality”, different characteristics of selling channels, geographical and cultural influence consumption patterns are more or less affect the development of a market, which features prominent market area formed a “personality market.” But behind the unique market, tend to have universal laws of the market, found that the law, the use of the law, so that “personality market” into a “prominent market” possible. Supermarkets on to win the competition in the high-intensity Senior marketing people are aware of the dairy market, making infant formula, there are several markets must attract enough attention, such as Xuzhou Shangqiu in Henan Zhoukou, Nanyang, Shandong Linyi, Heze, Anhui Fuyang, Bozhou, Jiangsu, Zhejiang Wenzhou ...... these large-capacity market, all you can create a single brand with annual sales of over billion market, becoming the dairy brand contested. For each enterprise in the operation of these markets can be described as doing their utmost, promotions varied, not even taking into account the cost of investment gains and losses, only one goal is to maximize market share. Some even appeared on the market to buy a listen infant formula to send a child bicycles, electric motorcycle market, “grimace”! People marvel at the dairy profits on the one hand, they also felt the fierce competition in the dairy market. Crazy promotion and investment in excess of the market, not to bring proper return on sales, the market is more prosperous and more brands false blip, which arouse our interest in such a large capacity Analysis of the market. We carry out the analysis of such markets, these markets have found a large population base, high density, high infant birth rate, herd mentality and strong consumer market characteristics, where the consumer is not cheap, “cold”, they love to take advantage , but do not like to buy cheap, the fundamental advantage of b