home marketing- the courage to baotuan have warm（国内营销u2014u2014勇气baotuan温暖）.docVIP

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home marketing- the courage to baotuan have warm（国内营销u2014u2014勇气baotuan温暖）.doc

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home marketing- the courage to baotuan have warm（国内营销u2014u2014勇气baotuan温暖）

Home marketing: the courage to Baotuan have warm Confused However, you may wish to summarize the home market plagued mainly by the following questions: 1. Store brand ahead of brand development If they wanted to pick out their favorite brands of thousands of household goods, can be described as difficult and hard, and the home market has been the consumer headache complicated household brand, high and low prices ranging to consumers feeling everywhere is a trap, not a clear standard. Some so-called furniture brand names, in fact, just to play in a regional advertising is relatively more products self-styled brand name mostly a table from 500 yuan to 500,000 yuan has entirely material, design, brand and other factors determine However, the real brand-name furniture, prices in different stores there can be differences in the home industry is difficult to compete on price. However, the same brands in different stores sales but may vary considerably, which is decided by the store visibility so all stores in creating their own visibility, establish the brand of the store itself, prior to the brand of each product to build the store brand. 2. Brand contending It is reported that in recent years by a variety of quality crisis, “nowhere to lodge their complaints,” the impact of the event, the brand awareness of consumers in the purchase of cabinets and other household products has become increasingly strong. Therefore, create a strong brand become domestic enterprises, the key to winning market After more than 10 years of market baptism, the domestic has also precipitated a number of European camp, Kebao outstanding brand enterprise. 3. Competition and shuffle In the foreseeable future, home building materials industry in the winter cold. Moreover, since the majority of home building materials enterprises are SMEs, more than the real estate business antifreeze, so the collapse of the wave is inevitable. New Marketing Marketing strategy for the home,