home store different operations to win the first prize in transition（家商店不同的操作赢得一等奖的过渡）.docVIP

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home store different operations to win the first prize in transition（家商店不同的操作赢得一等奖的过渡）.doc

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home store different operations to win the first prize in transition（家商店不同的操作赢得一等奖的过渡）

Home store different operations to win the first prize in transition Research papers Download News: Looking at today’s home market, overall consumer show weakness, while facing the impact of the electricity supplier, which makes a lot of home stores development experience ‘stumbling block’, while upgrading is very important. I believe that many companies are in the context of the Internet began to force electricity suppliers, playing O2O, but in fact they failed to achieve the desired results. This in the end is why? Home stores have transformation July 2012, Redstar pioneered electronic business platform red American (later renamed the ‘star Yi home’); then, actually home in November 11, 2013 announced its electronic business platform ‘was actually online,’ the official online. After years of trial and error, and Macalline Easyhome, are ‘live on their own’ attitude, the name of ‘online and offline integration’ O2O banner, coerced the line hundreds of physical stores, full to embrace the Internet. Ineffective stores ‘net’ Home stores want to ‘net’ do electricity business, the platform is established, operating conditions and how? A home store executives admitted ‘little effect.’ ‘At the pre-boot merchants settled, businesses enthusiasm kind of high, but also aware of the importance of the Internet, but later on the very low participation of the business.’ In essence, the industry believes that the online store brings benefit is too slow or not obvious, the cost of manpower, time and businesses pay do not match. ‘Home store electricity suppliers want to do, in addition to store operations to outside control, also need to provide businesses with the publicity and product information, but nonetheless businesses are not enthusiastic about the progress of Web site operators will slow down.’ Create differentiated business model Merchant acceptance is not enough, resulting in the transformation of traditional home store electricity supplier develo