homogenization era, how to sell products-（同质化的时代,如何销售产品）.docVIP

Homogenization era, how to sell products? In recent years, in line to run the business market, the brothers will basically have this confusion: the quality of the products basically can not find a big difference, and product design are more and more beautiful, and available for customer selected models are also more and more, each look in the eye. Causing many a newcomer to the clerk at the customer Products, mind a bit less emboldened, and even fear of being customer questions led to his loss. So, the homogenization of the era, we should in the end how to sell products? Large factories, stable development As the saying goes, a person can go far to see him (or her) with whom. Philips Lighting graduation - in the first half of this year, in the lighting industry, an industry sufficient seismic event occurred. Speaking of Philips, we all know that it can be said to be a benchmark for the lighting industry, a big international brands, have been brilliant to well-known, industry leaders, domestic brands come anywhere close. Yet it is such a big brand, in addition to the industry, but few people know that it’s just a brand, not even in the factories where? how many people? Plant area be? R amp; D into production every year how much? So a series of problems, but few people know. Therefore, most consumers only know Philips is a big brand. However, Philips has closed down. This fact has also occurred, although there are many questions left to the consumers. Graduated from Philips, at least let us understand this fact: another big brand, in the era of homogeneous competition, without a solid manufacturing base backing, not a benign organization, not a long-term stable development planning, not a perfect chain of funding support, that are likely to be ‘three years of east, west three years’ in a fool’s paradise nothing, if it does not fail, it is only for time. Therefore, in the era of product homogeneity, sell products, they sell more than just consumer