how self-redemption traditional retail（传统的零售如何自我救赎）.docVIP

How self-redemption traditional retail Research papers Download news: Despite the traditional retail market position solid, but low profits, high cost, homogenization and other issues has made many traditional retail business chiefs bigger and anxious face of the impact of online shopping, adjustment and transformation, accelerate the integration, the expansion of channels, optimize the supply chain will undoubtedly become a traditional retail enterprises in the “slow growth” period under the common way of salvation, but in the new economic environment and consumption situation, this road to go more stable, a test of each bit retail wisdom and courage. Shopping: accelerate the integration and strengthen brand “Was renamed boom” has become a traditional retail business opened the prelude to the big screen transition last month, the Friends of the department was renamed Han Kuang department stores, redefining the brand image, more attention to “full off layer” concept, according to Han Kuang department introduces, Han Kuang department will increase men’s, children’s and other formats investment, overall planning and re-expand the customer lounge area, to enhance the shopping experience. Indeed, business people to seek change by renaming the phenomenon frequently staged, diversification has become retail enterprises consensus recent stage renamed Intime Intime commercial, Sanlitun Sanlitun village changed its name to Pacific, the Pacific Department Store was renamed Far Eastern Department Stores, businesses and also took the opportunity to strengthen the brand Transition adjustment: made more clear theme positioning, plus Large leisure, entertainment formats ratio, re-examine the “net” of the road. In renamed transformation, while mergers and acquisitions have become part of the retail enterprises to cope with complex situations and stronger, bigger one way. Couple of stages, the acquisition of new Lufthansa holding Xidan, Wangfujing International PCD acqui