how strong the weak brand stores break（多强弱势品牌商店休息）.docVIP

How strong the weak brand stores break A brand is a secondary cities in Guangdong, a food company, produces chicken wings, chicken snack foods such as vacuum-packed class. B chain of stores is the city stores, in the provincial capital Guangzhou, has 12 stores in January .2010, A Company for B store cooperation and look forward to Guangzhou, the B stores as a benchmark, quickly break through the Guangzhou market, after a quarter, A product of similar products in the stores as B in the second. just three months, A to B stores the product has been impressive , A product is how to do, how to break through the store in a strong, weak brand of hope following a reference. First, the concept, decided way Concept of the decision line of thinking, decision behavior, behavioral decision way out as a weak brand, with stores in the process of cooperation, often misconceptions must be corrected, particularly in the contractual approach are two key points with store sales. 1, entering contracts: into a store, the first to talk about cooperation conditions, and then contract. Weak brand is often the existence of such a mentality, into a one store, is seeking to purchase the store, I was weak, I must seek his results in the negotiations, ‘unequal treaties’ accept the conditions, resulting in the latter can not afford, entered the store after the cost is too high, leading to withdrawal soon after entered the field. The right idea: products are entering the sales pressure, store purchases also have ‘been admitted’ pressure, pressure sales, he also has the task to introduce new products, new brands target, he also needs a new brand approach. Second, numerous stores in the brand number, not every one can meet the requirements of the procurement, sales reach, but also face the fate of being cleared, since there is exit, it is admitted, but many manufacturers business of empathy, leading to the heart without a fight first defeat. Third, the courage collapsed in contract negotiat