how to create a new strategy through the micro-innovation-（如何创建一个新的策略通过微创新-）.docVIP

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how to create a new strategy through the micro-innovation-（如何创建一个新的策略通过微创新-）.doc

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how to create a new strategy through the micro-innovation-（如何创建一个新的策略通过微创新-）

How to create a new strategy through the micro-innovation? What is a micro-innovation? The so-called micro-innovation, is defined according to the established corporate strategy and brand direction and market development, product based on the original, by focusing on the consumer to upgrade to a demand for product features, positioning, packaging, channels, services, etc. in a done by tiny single-point breakthrough thus providing the market with more demand for the product, and gradually seize more consumer groups and sales. A truly capture the consumer products, not necessarily subversive, it even is not perfect, but as long as most important to impress the minds of consumers that ‘point’, this one ‘point’ to solve, it sufficient for the enterprise to enhance the market value of several hundred million, while for micro-innovation is concerned, it is to help illuminate the minds of consumers that the product key point, therefore, is not only a micro-innovation is definitely a successful product for the ‘icing on the cake.’ and more importantly, bring micro innovations tend to give a more effective product upgrade, which is the charm of the place micro-innovation. How micro-innovation? I believe many people have not forgotten, in 2011, has been spreading since the ‘JDB and wanglaoji brand competition,’ and now there are a lot of people concerned about the ‘Wahaha’ and ‘Tyurin,’ the war of words, whether it is plus Dubbo, Wong Lo Kat or Tyurin actually Wahaha and its essence is market competition, which is sufficient to remind us of is that enterprises survive in such a fiercely competitive market environment. Whether or herbal tea kvass red cans are changing the fate of the new strategy of the enterprise, once the field is in the original revolutionary attempts, and has achieved market success, but need to think about is that it only this revolutionary innovation New strategy to success? In our opinion, not necessarily the case, product innovation must be