expand on the advantages of traditional media new media space（扩大新媒体对传统媒体的优势空间）.docVIP

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expand on the advantages of traditional media new media space（扩大新媒体对传统媒体的优势空间）.doc

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expand on the advantages of traditional media new media space（扩大新媒体对传统媒体的优势空间）

Expand on the advantages of traditional media new media space Paper to write network: Abstract: At present, a new Internet-based media to the many advantages of rapid development, but its lack of content, talent, lack of reserves and the lack of accumulation of brands is still an important factor restricting the further development of traditional media accumulated in the years of development has not lost the advantage, grown on the basis of the traditional media, new media only with the advantages of traditional media, in order to rapidly develop and grow. media convergence trend for the new period, with new media need With the contents of the advantages of traditional media, talent and brand advantages for further development. Keywords: traditional media advantages of new media complement each other In recent years, to focus on the rapid rise of digital, multimedia and networking technologies for the characteristics of the new media, is an important part of the unstoppable trend of China’s media camp. The advantages of new media on traditional media increasingly serious impact, even in the industry with a view of the rapid development of mobile media, online media and other new media, much completely replace traditional media trend, but through the analysis of the current development of new media and traditional media, we can find, in fact, although the new media to rely on its advantage on the audience, channel, mode of transmission, showing the strong momentum of development, but its lack of authoritative sources of information compared to traditional media, the lack of depth of content is still a constraint to the steady development of the factors with this the same time, the advantages of the traditional media did not lose the professional press corps, the long-established brand, a wide range of information channels, a wealth of experience, not the network media in the short term, can lead to 1 in the new media and traditional media in the game, the re