expansion of the five major elements of the brand（扩大品牌的五大元素）.docVIP

Expansion of the five major elements of the brand Business expansion, whether horizontal or vertical expansion, must involve five elements: consumers, sales patterns, the products and brands. To achieve the brand’s expansion, the expansion of the field to the consumer to understand the overall situation is a basic link, on this basis, only to consumers in accordance with existing consumer, potential consumer, how to eliminate existing barriers to long-term consumption, how to guide potential consumption detailed analysis of the professional modules in order to eventually find their own opportunities for expansion point. Second, the sales model and consumer spending habits are closely linked. Different consumers have different consumption channels, purchase details and psychological positioning mode and only the existing situation based on the consumer to configure their own combination from the channel to the promotion, the promotion of reasonable model, to achieve zero market barriers to the expansion of the product path to complete a seamless fit with consumer demand. Third, whether consumers or sales model, and ultimately all people-oriented, from corporate team, the most important is to address quality, quantity and management of three questions. Hope to complete the 2,000 with 200 people to do, is not possible the same time, the team have good communication and ability to grasp the fine details, but also decided to expand the fundamental success of course, in the process, management is crucial. On the one hand, the team’s management team decided fighting on the other hand, the management team on the market also determines the competitiveness of the brand. Fourth, the better the quality of the product is not certainly the more popular accordance with classical marketing theory, the real selling good quality products are often the product market the market of good quality means that consumer spending is not only a category, it is a kinds of psychological