experiential marketing to create customer perceived value（体验营销来创建客户感知价值）.docVIP

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2017-09-06 发布于浙江
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experiential marketing to create customer perceived value（体验营销来创建客户感知价值）.doc

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experiential marketing to create customer perceived value（体验营销来创建客户感知价值）

Experiential marketing to create customer perceived value #8226; Philip Kotler said, ‘Marketing is not a smart way to selling products or services, but rather an art of creating genuine customer value.’ The aim of marketing is to create customer value, in order to achieve this goal, we must first clear the meaning of purpose. Easy to understand, customer value is the customer’s interests and benefits, there are two meanings, one company that provides products and services to create value for customers, two customers recognize and feel the products and services to the value of these two points is not always the same, there is a long-popular story about the referee, ‘two fans in the discussion foul, she said, a player foul, the referee must blow the whistle, B said, unless the referee blew the whistle, they are the foul, or else is not. ‘For value, only the customer recognition, and can be a real value, otherwise nothing. Thus, we can see, the key is to create successful marketing value of customer acceptance, then the customer is how to feel the value of products and services it? Generally speaking, the client is nothing more than feelings through the five senses, the eyes ‘see’ ears ‘listening’ nose ‘smell,’ mouth ‘taste’, but also through touch, use, participation cognitive products and services, therefore, is a prerequisite for successful marketing enterprises must learn to fully stimulate the senses and the mobilization of the customer (Sense, emotional (Feel, thinking (Think, act (Act, Lenovo (Relate and other emotional factors and rational factors, the focus placed on the products and services each customer experiences and feelings, and re-engineering, design your own marketing strategy model, also carry out experience Marketing. The focus is on creating experiential marketing and optimization experience feelings, both are one and indivisible. They are based on the value of their products and services, when the enterprise service-conscious stage, product