experiential marketing tour in the application examples in the pasture（体验营销之旅在牧场上的应用实例）.docVIP

Experiential marketing tour in the application examples in the pasture I. Introduction In the dairy serious homogenization of today, more and more intense competition. Most small and medium enterprises because of the lack of a clear dairy business strategy which led to the idea of #8203;#8203;blindly flooding the market today sell old yogurt, the country seems to come up a one night farm products across time and space, and the land is an old yogurt, sour jujube sell tomorrow, suddenly national country a red, the next is the price discount, life and death, until the product exiting unprofitable markets, companies themselves badly hurt, how to win the consumer of all ages, not only in product innovation fuss, more importantly, to trust the products, the customers into loyal customers. these, relying solely on traditional marketing methods have been difficult to achieve, we must achieve a breakthrough innovation, attention the use of experiential marketing. Second, experiential marketing and traditional marketing distinction. An expansion of the South xx dairy market early period, in a certain neighborhood, every night a group of people put a lot of people tasting milk in the milk, the edge of a sign that says: We are from Inner Mongolia prairie. Seen Inner Mongolia, we naturally think of a very natural pastures, think very natural milk, ‘taste is not your fault, do not buy taste is our fault.’ so put out to all customers to try to drink, this time we will be very easy to go in front and when we took a small cup after drinking you will find that this milk and other milk really not the same, his thick, sweet, innocent, taste very comfortable, which is we know it today Mengniu milk into Shenzhen situation. We think that if Mengniu placed in supermarkets, placed advertisements tell you every day, ‘We come from natural pastures, our milk and the other is not the same,’ Which way these two methods make it easier for others to accept it? Mengniu talking about how pu