explore new industrial forklift class marketing model（探索新的工业叉车类营销模型）.docVIP

Explore new industrial forklift class marketing model Throughout the development of China’s domestic forklift industry and the status quo, seem to have been in under a ‘price’ the curse, before I have used ‘gang fights’, ‘self-mutilation’ and other words to describe this kind of situation. Now, this situation seems worse. Most manufacturers in the face of the market, have not hesitated to put on a pair of ‘winds blow Xi, a warrior to Come Nevermore’ gesture of self-sacrifice, cost, price, and take into consideration the amount of sales targets sole criterion, ‘price war’ popular. This situation often reminds me, crying on the street who trumpet the small business operators earn them: ‘clearance, and clearance, and fire-sale, bleeding, manufacturers rummage sale.’ Cries a burst, you come to me, endless . For the price war, I have always been against it. Its because there are a few: In the customer’s mind, often low = poor quality, too low then = bad lot. Price = brand, to some extent price represents brand power, low price ≠ a good brand. = Price war of attrition, no profit enterprises must not have access to long-term sustainable development, certainly not in product development, quality control obtained on continued investment. Prices, no minimum, only lower. Therefore, the price war outcome is obvious. We only under careful inventory years, some domestic forklift manufacturer’s development history, it is not difficult to find, the first fall in price competition war or already hurt those who are often the first Half-Life take the cheap manufacturers. By now, their situation is this: Low price and then, still can not run the amount; lower prices brought about by growth seems to have reached a height limit or bottlenecks. Brought low with cheap products generated a lot of quality problems, causing a negative reputation, the more pre-selling late churn faster. Originally relatively stable for many years nurtured a brand image, and gradually d