fast fashion brands of market segmentation and thinking（快时尚品牌的市场细分和思考）.docVIP

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2017-09-06 发布于浙江
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fast fashion brands of market segmentation and thinking（快时尚品牌的市场细分和思考）.doc

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fast fashion brands of market segmentation and thinking（快时尚品牌的市场细分和思考）

Fast fashion brands of market segmentation and thinking KK-mall last night to a nearby restaurant for dinner, after dinner the way teach a circle. KK-mall ground floor there are two ‘fast fashion’ clothing store started, one is the H amp; M, another is the famous ZARA. the latter, China’s consumers may know too much, ZARA, founded in 1975 and headquartered in Spain, the world’s third largest clothing retailer [has now risen to NO.1], but in China, ZARA has become ‘ fast fashion ‘(Fast Fashion’s behalf, while the former, it is estimated that many consumers are not very understanding, in fact, previously, H amp; M is Europe’s largest clothing retailer, has more than 60 years of history, is headquartered in Sweden, but in recent years, With ZARA’s ‘fast fashion’ model of the rise in the world to lose ground, ZARA has gone beyond the H amp; M to become the world’s largest clothing retailer. Closer to home, shopping around and found the quality of H amp; M clothes is really general, the price was by no means expensive, divided into several grades to autumn, for example, ranging from 99,199,299,399, 400 yuan less, but because of the texture general, or target group or H amp; M is fashion, style, after the main bar 90, while more expensive ZARA clothes to men, for example, the basic jacket in about 1,000 yuan, 500 yuan more than the autumn belongs to the shop normal price. ZARA should target a wider consumer base, after the basic 80 major groups. General feeling, H amp; M in China should be more short-term prospects for the development and space, but long term, or more optimistic about ZARA, H amp; M and I am not satisfied with the texture of the product, one looks very rough, and stores are more crowded. In fact, to enter mainland China from abroad, these shops, format or business model, the more we adhere to the original idea, the more will be a success, but there will be a period of adjustment, such as McDonald’s, KFC, the former moving steadily, the latter locali