for books girdle legal regulation of advertising analysis（的图书带广告的法律规范分析）.docVIP

下载本文档

1
0
约1.68万字
约 16页
2017-09-06 发布于浙江
举报
版权申诉

for books girdle legal regulation of advertising analysis（的图书带广告的法律规范分析）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

for books girdle legal regulation of advertising analysis（的图书带广告的法律规范分析）

For books girdle legal regulation of advertising Analysis Abstract: girdle books as ‘the first ad,’ often determines the consumer’s first impression of books and reading interest in buying, however, girdle the face of false advertising that appears the moment, China’s current laws and regulations of its regulatory also there is a big legislative shortcomings. Therefore, this article trying to use false advertising girdle for the study, to do their legal definition, clearly related to the allocation of responsibilities, and a complete set of our current laws and regulations, recommended the establishment of realistic and effective registration system and consumer advertising girdle Report consultation mechanism. Paper Keywords: girdle false advertising laws and regulation Girdle, refers to the area in the middle of another set of books, a text description of a similar belt to meet the marketing or the books recommended. Girdle in the 1990s and introduced to China from Japan’s book publishing industry to become an important marketing tool. The initial girdle, simple and elegant, not only to protect the book jacket cover, better focus the reader’s attention. is widely used as a girdle, the girdle books flooding the market phenomenon, publishers promotional content in the girdle can be described under the foot work, however in the publishing industry fade grandiose atmosphere of atmosphere, a girdle on the frequent false exaggerated propaganda, has been violated to the legal boundaries. A girdle of false propaganda nature of the content and type of (A girdle qualitative Slogan First, the girdle is a commercial advertising. ‘Advertising Lawgt;gt; Article II, paragraph 2, although only a general requirement, but the control of its constituent elements, the girdle line publishers to design and bear the corresponding costs, directly or indirectly through the paper girdle to introduce their own content to sell books related to business practices to pro