for business gifts due to mismatch of resources and the issue of business ethics（商业礼物由于资源的不匹配和商业道德的问题）.docVIP

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for business gifts due to mismatch of resources and the issue of business ethics（商业礼物由于资源的不匹配和商业道德的问题）.doc

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for business gifts due to mismatch of resources and the issue of business ethics（商业礼物由于资源的不匹配和商业道德的问题）

For business gifts due to mismatch of resources and the issue of business ethics To write papers network: [Abstract] In the case of the increasingly fierce competition among enterprises, marketing self has become an important means to win the competition. However, a lot of marketing behavior while not illegal, do not conform to marketing ethics, is not conducive to the healthy development of the business culture. Article from the point of view of consumers’ ethical analysis of the waste caused by business gifts, study the prevalence and causes, to explain its formation mechanism and proposed countermeasures to prevent such wasteful behavior. [Paper Keywords] business gifts, consumers ethical Consumers, business gifts triggered ethical issues As business competition intensifies, how to use the various occasions marketing, defeated rivals to become one of the important tasks of the business activities, and various traditional festivals often become a battlefield of corporate marketing. Addition to a wide range of promotional activities launched business gifts development in recent years to attract customers, businesses also personally act as consumers, purchase, gift business gifts to key stakeholders (such as suppliers, distributors, government departments, large customers, employees facilitate communication, self-marketing. into a huge industry and market. Business gifts as a marketing communication tool should plays convey the mind, and to consolidate the role of business contacts, business gifts in recent years in China due to worsening waste, mainly manifested in two aspects, business gifts excessive packaging, both resulting in the waste of resources due to the large number of packaging discards caused environmental pollution (Han Xiaoli, 2006 In view of this, the government introduced in 2010 a national mandatory standards lt;lt; restrictions on goods excessive packaging - Food and cosmetics gt;gt; (GB23350 -2009), the requirements of all t