if marketing micro-film in the micro-states is how to convey the brand value（如果营销micro-film微观状态是如何传达品牌价值）.docVIP

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if marketing micro-film in the micro-states is how to convey the brand value（如果营销micro-film微观状态是如何传达品牌价值）.doc

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if marketing micro-film in the micro-states is how to convey the brand value（如果营销micro-film微观状态是如何传达品牌价值）

If marketing micro-film in the micro-states is how to convey the brand value Free paper Download Center News: Consumers now living in a completely fragmented world, in the “speed of living society” has been increasingly do not have time to see an entire movie, so the birth of micro-film, especially various video sites buy the scramble pal copyright micro film as the breeze, to the video site and brand marketing to inject new vitality, so many eyes are over here, I hope bigger and this market. Micro-film “micro”. What is a “micro-film”? Micro film, specifically the use of play in a variety of new media platforms, suitable for viewing on the move and short leisure state, complete planning and systems supported by the production system with a complete story plot micro (ultrashort) “(generally 30 seconds -300 seconds) screenings,” the cycle of production of micro-(ultrashort) (1-7 days or weeks) and micro (very small) scale (thousands of investment - thousands / million each), video (“class” movies), video, content integration humor Funny, fashion trends, public education, and commercial custom theme, you can separate articles, but also the series into a drama (Baidu Encyclopedia). From this definition, the fundamental difference is that compared to the traditional film “micro”, so rely only on the director, production of the film, turn to the characteristics of interaction and experience, everyone can participate in the era of “grassroots” micro-film low threshold to participate in interactive for the emotional appeal of a share in the Internet age people and social interactive experience exchange, micro-film short clips, dramatic but also for new media platforms, micro-film to bring consumers The new entertainment experience for people anywhere to pass the time. The combination of micro-film and brand, through the story, the plot of a comprehensive display of brand connotation, breaking 5 seconds 10 seconds 15 seconds or 30 seconds of the limitations of