improve the product structure is the key to avoiding bad products（改善产品结构的关键是避免劣质产品）.docVIP

Improve the product structure is the key to avoiding bad products Many dealers in the choice of product agents, often considered the margin products, manufacturers policy, whether the right path and so few people with their own market for structured products were analyzed, the results due to the agency’s product structure is irrational, even if he considerable effort in the end but harvest little, or even lose money. then avoid this problem the most important thing is to establish and plan their agent product structure. reasonable structure means that the product is successful or not sales or not, then what kind of product structure it is reasonable, in general, reasonable product structure has four layers: (see Figure Product Structure The first is the amount of products accounted for, also known as run the amount of product. Ran the largest sales volume products distributor, selling the most secure product category, these products are not high profit margins, but to ensure adequate market share, cash flow to maintain the normal operation of the dealer, which can reduce the dealer market risk. dealers in the selection of such products accounted for the amount of time the product as, we must pay attention to the mature market such products should be quick to market a product or products over the recession Well, the product brand awareness, market share big. The second benefit is accounted product, also known as margin products. Overall, the distributor of these products is the core competitiveness of products, which is not the biggest part of product sales, but the maximum contribution rate and profit margins of these products integrated indicators Such products are generally in the market to grow and mature products. Dealers choice when such products as profitable products accounted for, from the individual product terms must have ‘a good four to five’ conditions: the so-called ‘five-good’ is a good name, good location, good concept, selling good, good packa