integrated marketing communication theory the practice of chinese（整合营销传播理论的实践）.docVIP

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integrated marketing communication theory the practice of chinese（整合营销传播理论的实践）.doc

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integrated marketing communication theory the practice of chinese（整合营销传播理论的实践）

Integrated marketing communication theory the practice of Chinese Due to accidental reasons, I employed an art of Yunnan Vocational Integrated Marketing Communication (IMC substitute teachers, not only never learned before a similar course, even the name of said incomplete course The course content is only 15 days earlier than the students know, but after a year of insist that when this course in other universities have begun to withdraw from undergraduate podium, we have persevered in the art vocational high school, rooted in the students! From the first reading day of integrated marketing communication paper, our interest lies in how to make the point is always the theoretical system of Chinese-Americans? Scripted, not just for students! A theory of the origin of integrated marketing communication Integrated marketing communication theory, and dissemination of commercial competition from the highly competitive modern capitalist society since the birth of the discipline is only 18 years old, is the youngest family communication, the latest sharp, and most front-end programs! In the history of human culture is the youngest branch of one of the edges. In 1993, the School of Journalism at Northwestern University Mai Dier Don-E-Schultz, Professor and co-published two monographs lt;lt;Integrated Marketing Communicationsgt;gt; This is the birth of integrated marketing communication landmark book. Then, the University of Colorado Tom - Professor Duncan publication ‘Integrated Marketing Communications --- Advertising Age’s beyondgt;gt;, and Schultz, who tied for the founder of integrated marketing communication disciplines. Integrated marketing communications, is the continuation of traditional marketing communication and rebellion (correct punctuation: Integrated \ Marketing Communications Press Tom - Duncan’s theory about the core of integrated marketing communication is ‘transcendence of Advertising Age,’ is the traditional marketing communication pattern o