integrated marketing communications- the transformation from art to science（整合营销传播,从艺术到科学的转换）.docVIP

Integrated Marketing Communications: the transformation from art to science Research papers Download information: Integrated Marketing Communication is the essence of business from product-centric approach shift to customer-centric approach, from the “objects”-centric to “people” as the center Misfortune, blessing of the Forest, Fu Xi, bad for the V. “Obviously, we share the view that China is facing opportunities and I want to emphasize is that you be careful. Inherent opportunities of the times is precisely what the crisis-ridden era, this ancient philosophy in China has been described. “In 2007, the father of integrated marketing communication Tangshuerci accept lt;lt;Contemporary managergt;gt; interview, made in earnest exhortation. China’s future lies in the brand business It now appears that he was right and everyone said that China has saved the world financial crisis, but do not carried away by blind optimism, the fact is that Chinese companies often do not know how to save themselves. To Chinese companies now faces the situation, and the 1950s, Japan has a very striking similarities, when Japanese companies to poorer quality and lower prices are copying Western ways of doing business, “Made in Japan” is equivalent to “junk “impression of the product has spread around the world. Fortunately, the Japanese company received a quality management Deming, Juran and other masters of thought, began to focus efforts to improve product quality, focus on producing a limited product range of things, such as automotive, glasses, electronic products, 20 years after the end of the Japanese brand has become synonymous with quality and the world. “Chinese companies are able to do exactly the same?” Tangshuerci asked with concern, of course, he also gives the work towards: the brand. “Now the brand has become a prerequisite for the success of the company, which is the only Chinese company can gain a sustainable competitive advantage strategy. Brand to promot