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[marketing case dell digital marketing lock the mobile space((营销案例戴尔数字营销锁定移动空间)
[Marketing case Dell Digital Marketing lock the mobile space
Free papers Download Center News: As a geek, you need to have their own dreams and goals, you want to know what else to do and what not to do. The interactive love, love the creative, love trying, Dell is a digital marketing control.
Each brand has its own tonality Dell’s brand image in the eyes of Dell (China) Co., Ltd. Consumer and SME brand marketing digital market. Senior manager Jin Yinghui, similar to the American TV] Big Bang gt;gt; inside creativity infinity Sheldon, is a more masculine, superior intelligence and personality special geek.
As a geek, you need to have their own dreams and goals, you want to know what else to do and what not to do. The interactive love, love the creative, love trying, Dell is a digital marketing control.
Love interactive - content marketing to enhance brand image
In Jin Yinghui, Dell (China) all networks as China’s Facebook go operational. Millions of scale Friends group has seen a favorite of friends of our brand, we have a better opportunity, by the people people network
Free Public Home platform to do with them one-on-one communication, interactive.
Relative to other social media, all networks to gather the young group of students have a unique advantage. “Jin Yinghui further explained,” In the face of this group, you need to plan special activities to stimulate their enthusiasm to attract them to become brand friends, when the event ended, the need to do some interesting content to retain them, while maintaining Friend Activity, and then through the next activity to achieve a the Friends number of new upgrade so on ad infinitum, the the Friends number would snowball like increasing. “
Interact with friends how to maintain and improve the Friends sticky, it comes to content marketing. Jinying Hui believes that content marketing to shape the personality of the brand, through text, pictures, new, video, and other forms of vivid expression of t
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