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[Marketing Case] #8203;#8203;PBA: New on-line e-mail marketing program Research papers Download News: Major Challenges As an Internet fast fashion beauty brands, China’s leading online retail cosmetics company, PBA (faction times Ann) has many consumers and a huge database based on cost-effective e-mail marketing, event publicity, membership relationship maintenance and membership into the above advantage, PBA chose to use from the outset, e-mail marketing as its brand and website marketing is one of the major networks, but its new on-line promotion of e-mail marketing campaign, often fa