dealer product portfolio marketing road（经销商产品组合营销道路）.docVIP

Dealer product portfolio marketing road Product dealers fundamental survival, however, is only one exclusive agent or distributor brand products, no other brand or product category to supplement dealer, whose profits and sales by the dealers directly affect the brand, once the Brand crash, a single product like a fish tank dealers will generally suffer adverse impacts to do, facing out, do it, but not the right to speak - and this is the survival status of a single product dealers. Thus, the combination of products has become a reseller of the work can not be ignored, through a combination of products is not only conducive to the development agency focused on distributors, but also help to achieve full control channel while you can make the appropriate adjustments from the level of the product, to seize future market competition in the highlands. good product portfolio is the key to the dealer to achieve a breakthrough and development in the future competition in the market, can be said to be ‘thrilling hop.’ but in reality except for a few clear positioning, strategic clarity and management The new distributor in place, the current distributor for most product selection, positioning, adjusting and withdrawals portfolio management is still in a chaotic state mainly as: 1, business sense too conservative, the distribution of a single product variety, lead to maximize the performance of existing distribution platforms, such as the off-season personnel, funds and equipment idle terminal network potentials can not play, etc., so instead of increasing the business risk. 2, on the regional market economic background, consumer demand, competition pattern and development trend of the basic lack of understanding of the problem, resulting in product selection relying on past experience, the lack of foresight often missed opportunities to business transformation and speeding development. 3, due to their positioning and development direction is not clear exactly when t