cultural marketing to explore the city of guangzhou asian games opportunity（文化营销探索广州亚运会的城市的机会）.docVIP

Cultural marketing to explore the city of Guangzhou Asian Games opportunity Exchanges where large sporting events is not just a sport, or between cities, between countries, cultural, spiritual, and the value of the exchange platform .2010 Asian Games held in Guangzhou, the Guangzhou provides a display and dissemination of urban culture and other culture resonates with a golden opportunity. the opportunity of this major historical event in the Asian Games, to explore the rich urban culture in Guangzhou, the Guangzhou urban culture shaped into a core competitive advantage of a copy, I think we should focus on cultural marketing, in order to build a global brand of Guangzhou Asian Games, and thus the creation of a new high for the development of Guangzhou’s urban culture. First, the city cultural marketing Overview With the rapidly changing market environment, the rapid development of the marketing practices, and cultural needs continuous improvement, cultural marketing has gradually become an important new marketing techniques and strategies has been the concept of cultural marketing divergent views, it can be understand the core values #8203;#8203;into a build to meet the marketing needs of consumer culture, can also be interpreted as a conscious through the discovery, screening, training and use of a unique core values #8203;#8203;as a means to achieve the business objectives of the marketing activities. but from the communication point of view, cultural marketing is a marketing concept is the core by means of shaping an all enterprises common shared values #8203;#8203;to promote the success of the enterprise marketing civilization win the sense of competition as the guiding ideology, corporate culture as a means of communication to communicate with consumers. Therefore, we believe that cultural marketing achievements and performance of marketing activities, unique ideas, morals, ethics, values, relationships, mental outlook and spiritual wealth as well as a