deliver the brand promise from the inside out（提供的品牌承诺）.docVIP

Deliver the brand promise from the inside out Now, if the business community in China, a sample survey in the end what is the brand, it is estimated will not someone think that is a brand name, brand is the Logo, is the company’s image or brand packaging made through Apple’s recent commercial for a miracle observation and argue that most entrepreneurs have a brand awareness to enhance the quality, not simply that the brand is well-known large companies, the brand is the company’s visual identity system, or the brand advertising and marketing is quite a few entrepreneurs even aware of the brand as a core management tool, along with business strategy to play a role, together as the twin-engine long-term growth, therefore, brand strategy planning and implementation of many companies has been included in the annual priority programs, but Even business executives already have this awareness, and put in a lot of manpower, material resources planning for brand positioning, and why consumers are not moved by it? consumer side of the story: In addition to a few to see more times new brand advertising, and brand for the new Logo and Tagline to become familiar with the brand, the usual. consumers to outlets still have to line up, is still inefficient phone service, consumer brand awareness is still not satisfactory ... ... So, all efforts for the brand promotion back to the origin. In fact, a whole new perspective to understand the brand, it will become clear: the brand is a promise and a commitment to practice cycle, and only through the products, services, personnel, environment and other aspects of the brand experience, will spread the commitment to fulfill the promise of the brand, is really in the “to do the brand”, rather than just, “said the brand” is it possible to win the consumer’s love and respect, if only to paint a compelling blueprint for the final but not in the actual business operations to create a real world, eventually bringing the brand to the enterprise