dealers how to become a regional hegemon (three)- 50% increase in profits wand where-（经销商如何成为地区霸主(三)-增加50%利润的魔杖u2014u2014的地方）.docVIP

Dealers How to become a regional hegemon (three): 50% increase in profits wand where? Friends and distributors to communicate, often asked the same question: white teacher, how can I quickly and effectively enhance the distribution of profits it? Similarly, I will often ask dealer friends: how do you think we should do to quickly improve profits? Dealer’s answer is basically the same, nothing is to seek a breakthrough from two aspects: First, expand or increase sales of existing products brand and product; second is to raise the proportion of sales of high margin products; Their answer is correct, but not comprehensive, while not specific, can only say that is a very general concept, we all know that even the two paths, one is to increase profits by expanding sales, and second, by adjusting the product mix to increase profits; Marketing is an art, but also is a science, regardless of the business or the dealer, profit is not just hard work, hard earned out; it is derived from the profits of marketing management system module analysis, scientific and realistic estimates out, that the white margin is calculated; dealer profit increase from the following major modules strengthen marketing and management improvement. First, the profit effectively expand sales increase There are two paths to expand sales, the first is to expand the sales of existing products, the first Second, adding new brands and products; Many times the two are mutually into line, but the operation will form a good big contradiction; This is a lot of marketing expert or guru often warned dealers: its agents a lot of brands and products are doing well, might as well pick a few bigger and stronger, so the theory is based on the one hand, multi-agency brands and products, is bound to disperse energy distributors, the results can not achieve anything; On the other hand if you proxy brand and product manufacturers can not do the forefront of precedence, you can not get the manufacturers greate