on gas-fired power generation companies for marketing strategy（燃气发电公司的市场营销策略）.docVIP

On gas-fired power generation companies for marketing strategy Abstract: The power industry is fierce competition in the market for gas-fired power generation companies, the marketing environment is particularly severe in the fierce market competition, to an objective analysis of the market environment in which business, scientific, and development point of view, to develop a realistic marketing strategy, and guiding marketing. Paper Keywords: environmental marketing strategy The face of tough market environment, the national macro-control policies, the electricity market, electricity, natural gas market environment, such as multiple cracks in steam power, gas power generation companies how to develop marketing strategies in order to obtain the survival of enterprises, in order to enable enterprises to have been developed, which requires us to rejection of science, the development of concepts with which to study the market situation carefully divided pray, seek truth from facts to face, to explore the practical measures, change from passive to active, to do all the technical development of gas-fired power generation and project preparation, which is gas-fired power generation companies marketing the fundamental issue. First, the electricity market: Play and operation of gas generators environmental advantages of flexible, to provide peaking power, tone spikes, phase modulation, providing black-start source and other auxiliary services to high-quality power and service occupation of the electricity market. Play the environmental card. Natural gas as a clean energy, to improve local air quality of the environment and the natural environment, as opposed to coal-fired power generation, has obvious advantages, especially in the central city of aldehyde or high-tech industrial park that economic and technological This development, environmental protection, high starting point, high requirements for gas-fired power plants to create the conditio