on recruitment branding on the road（在招聘品牌的道路上）.docVIP

On recruitment branding on the road Papers to write Net: Abstract: brand communication is a comprehensive process, from the perspective of brand communications business recruitment activities of significant value. Recruitment activities can effectively spread the corporate culture and business value of the product, and can consolidate, develop and the relationship between consumers or potential consumers in specific operational level, companies can recruit from the planning, content design, media selection, details of management, internships and other aspects of the brand image to achieve effective communication. Keywords: recruitment brand communication Human resources for the recruitment of human resources management is an important part in, it was seen as the core competitiveness of enterprises to maintain business relationships as well as the key to survival and development measures, precisely because of its importance in various companies has always been the method of recruitment and the corresponding selection techniques to give a lot of research and attention, but in addition to access to people outside the company’s recruitment has another important role, which is spread and establish a brand image, few people this long to sum up analysis, and thus from branding point of view to re-examine the company’s recruitment activities is the main research objective of this paper lies. A 360-degree branding rules Brand corresponding English word “Brand” originated in the Middle Ages, medieval Europe generally, there are three signs on the goods: artisan name, guild name and city, of which craftsmen were closest to the name of the brand today that the producers of goods . near the end of the Middle Ages, the modern sense of the brand started coming out. into the 21st century, more and more serious homogenization of products, especially digital technology products, technology and the homogenization of products that consumers choose the brand image of the