on the development of mobile media（移动媒体的发展）.docVIP

On the development of mobile media [Papers Keywords mobile commerce mobile media development [Abstract] With the development of mobile communication technology, mobile communications become increasingly important role of the media present, the number of mobile phone users in China more than 800 million mobile phone users increased undoubtedly accelerated the development of mobile e-commerce. Also shows that mobile media into a more rapid development times, and will accelerate the deconstruction of the traditional media industry. First, the mobile communication media has become a ‘fifth media’ Media is defined as a carrier of information, who can spread from one side to the other information tools, instruments called the media. Commercial media typically have the following characteristics: First, the mass media marketing services in the face of the mass media must, therefore commercials in the media refers to the mass media, and second, can be controlled, the nature of investment behavior is less than the amount of investment for a lot of feedback, that is investment behavior, the investment must be controlled; third is paid, commercial media is another feature of the commercial, is the significance of the so-called commercial media rely on advertising as the main source of profit, and therefore have a paid feature. From the above definition and attributes of the media, mobile media mobile media that already has all the elements of the media, and it has also been widely recognized mobile phone as newspapers, radio, television, the network after the ‘fifth media’ status. The rise in the 1990s, the Internet media, with digital, network, diversity, globalization, niche, real-time, interactive, broad compatibility and easy inspection and other characteristics, have been represented on the traditional newspaper media had a strong impact in China, after 2005, the newspaper industry faces a whole downturn. then a sudden rise in mobile media, today, w