从功夫熊猫看定位传播（View and spread from Kung Fu Panda）.docVIP

从功夫熊猫看定位传播（View and spread from Kung Fu Panda） Think it is special, its special. Kung Fu Panda - 08 years summer heat film Kung Fu Panda tells us the true meaning of communication. We have high hopes of being powerful and the only way to defeat the evil leopard wolf scroll. the result is a sheet of white paper. Panda dad - Old Duck Noodle Soup Recipe operation is just empty talk. Until finally, its a statement that the so-called secret truth: To make something special, you just have to believe it special. (- think it is special, its special.) In real life, folklore some magical secret, also after years of enduring. Most of them are under the banner of a secret, secret, under the guise of profiteering. However, when people are in droves, the reason is that people believe the story. People described as Kung Fu Panda in that he felt so special, secret is infinite charm. From the point of view of communication, it can be said that the secret recipe, (whether true or false secret recipe) maker is the absolute master communication! Why is the secret recipe has so much charm to make people sincere oral, even worship? Carefully study the spread of master communication technique, they used the typical positioning communication strategy. The ultimate goal of positioning communication is how to seize the minds of consumers occupy cognitive resources, let the public think position, spread the brand out of the ordinary, ingrained and make. First of all, they choose a good name and category. Whether the secret refers to what the product is, but it always represents the high-end category, is absolutely senior goods, is worth. The high-end category determines its high added value of brand image, people have always believed. Enlightenment: category differences of positioning is a solid platform and foundation of positioning communication. Leader Wong Lo Kat herbal tea category positioning communication. In the seemingly competitive beverage market, Coca-Cola and Pepsi soft drinks do