从蓝海战略到长尾理论 互联网时代的大规模定制（From blue ocean strategy to long tail theory -- mass customization in Internet Era）.docVIP

从蓝海战略到长尾理论 互联网时代的大规模定制（From blue ocean strategy to long tail theory -- mass customization in Internet Era） Following the Blue Ocean Strategy, a new theory of long tail theory has become popular. If the blue ocean strategy is about to avoid homogenization, low profit Red Sea, enter the difference, low cost of the blue ocean; then it can be said that the long tail theory is about its sequel: through creative and personalized production network, into the blue ocean. In my opinion, they are used to explain the principle of economics, should be the same: is the mass customization theory 2 edition. Mass customization theory 2 edition aims to: through the digital network decreasing marginal cost the low cost expansion properties, low cost of production of small quantities of creative products (similar to mass as possible cost advantage). This small production of personalized, provided in the suppressed after nearly three hundred years of revived opportunity. What is the long tail theory Record Rhapsody monthly statistical data, and draw on a map, you can find the company and any other record stores, have the same in accordance with the power index in the form of the demand curve of top tracks have huge demand, the rapid decline of the tail part is not representative popular songs. But the most interesting thing is to dig ranking after 40000 songs, and this figure is ordinary mobile inventory record store (the number will eventually be sold out of the album). WAL-MART in these rankings after 40000 record sales is almost zero, or WAL-MART did not sell such records or such edge records a few potential local customers are not able to find them or they will never walk into the WAL-MART store. Rhapsody demand has been Everfount. Not only is the top 100 thousand of each track every month at least on demand once, but also before 200 thousand, 300 thousand, 400 thousand. As long as the Rhapsody in its library of songs added in the song, the audience will have on these new songs, al