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二线白酒企业突围的五个支点管理(Five point management of breakout of second line liquor enterprise)
二线白酒企业突围的五个支点管理(Five point management of breakout of second line liquor enterprise)
China liquor industry recovery after nearly 5 years of development, fully completed the accumulation of quantitative changes, China liquor industry ushered in the qualitative change of strategic development opportunities. In this context, the second tier liquor companies can successfully break the emergence of five aspect:
One point: strategic intent
In a sense, the second tier liquor companies have become a party to dominate the dragon head, the enterprise through the early stages of entrepreneurship, the first gold get the completion of the primitive accumulation of basic. A second tier wine enterprises, enterprises to survive the pressure seems to have disappeared. Entrepreneurs and entrepreneurial team has become a founding father of a country and enterprise hero, most satisfied began in reality nothing, even a little bit, enjoy the happiness of a family union and without.
No ambition is not the original power of enterprise strategy, the enterprise strategy not destined to go far. At the same time, can also be sure that the second tier liquor companies have no strategy or strategic ambition is doomed to vanish in the same place in.
The second tier liquor companies only have a strategic and strategic intent, in order to have the idea of global. Only with the overall thinking and vision to stand in the industry and industry in the future, past and present situation of highly clear their own future.
Many second tier liquor companies to become first-line brand may be the most is the lack of strategic out, despite its strategy and strategic ambitions for the enterprise is not a difficult matter. But there is no strategy and strategic ambitions for the second tier liquor business enterprise, it means the ability to grasp the opportunity, found a lack of opportunity. If a second tier liquor companies in the eyes of no chance is doomed to be eliminated.
The second tier liquor companies o
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