农夫山泉和tcl奥运年的异业联合（Farmer spring and TCL a unique combination of Olympic year）.docVIP

农夫山泉和tcl奥运年的异业联合（Farmer spring and TCL a unique combination of Olympic year） Since the beginning of July, the activities of farmers spring TCL and your dream of Chinese gold medals have been spread all over the country. In the farmer spring drinks and TCL white appliances each terminal sales point, is full of cooperation between the two enterprises atmosphere. The appliance store site, TCL product experience area, farmer spring samples Duitou great momentum, it is particularly noticeable. TCL refrigerator, displayed on the full range of farmer spring series, but also marks the strategic partner TCL honorary recommendation. In some important stores, consumers can also enjoy free TCL refrigerator frozen farmers orchard, the scene is quite lively atmosphere. Farmer spring side, whether posters or banners, are told the close cooperation with TCL appliances. In order to allow consumers to get additional benefits, TCL specially launched a number of ex gratia models, during the event, with the farmer spring product labels may be a priority purchase. Key cities, key shopping malls, since July, TCL appliances and farmer spring jointly organized outdoor roadshow, wave higher than before, the number of participants increased linearly. This is the exotic combination of the farmer mountain spring and the TCL. It is reported that this years cooperation is only a pathfinder stone for both sides to explore. If the cooperation between the two sides is successful, the farmer spring mountain and TCL will go deep into the form of this kind of joint venture. From the domestic market, the combination of different industries is still a new thing, and it is worth exploring and researching. Why can the brands of different industries come together? What is the best form of cross industry combination? What kind of resource sharing platform should be built between different industries? Through the case study of the cooperation between farmer mountain spring and TCL, we may find some answers fr