农村市场经销商的选择与管理（Selection and management of dealers in rural markets）.docVIP

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农村市场经销商的选择与管理（Selection and management of dealers in rural markets）.doc

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农村市场经销商的选择与管理（Selection and management of dealers in rural markets）

农村市场经销商的选择与管理（Selection and management of dealers in rural markets） According to the big rural market theory, the rural market is no longer a real geographical sense of the rural market, it represents a certain level of consumption capacity and level. In addition to the true sense of the rural areas, it also includes counties, county-level cities and small towns. Our country has a total population of 1 billion 300 million, while the big rural market has a population of 1 billion 100 million, accounting for nearly 90% of the total population. In the face of such a vast rural market, many liquor companies are eager for a fight, want to have a big market in the countryside as. However, we know that if we want to really occupy the rural market, we should become the leading brand of rural liquor consumption. In addition to producing products that conform to the needs of the rural market, formulating reasonable prices and formulating advertising strategies adapted to the rural market, the liquor makers should also establish sales channels for rural consumers to purchase. And the channels can not be established and maintained by the manufacturers themselves. Therefore, how to choose the dealers in the rural market and how to effectively strengthen the management of the distributors has become an urgent problem for many liquor manufacturers. Based on the marketing practice for many years, the author makes a brief summary of the selection and management of the dealers in the rural market, hoping to benefit the liquor manufacturers. First, careful investigation and development, marketing strategy. The rural market has the following characteristics: 1, consumer environment, population dispersion; 2, but housing is relatively dispersed; 3, cultural quality is low; 4, the level of consumption is low; 5, the purchase preference is stable, is not easy to change; 6, information dissemination channels, 7 stenosis; word of mouth, from the psychological strong. Based on the above char