分公司营销渠道运营模式（Branch company; marketing channel; operation mode）.docVIP

分公司营销渠道运营模式（Branch company; marketing channel; operation mode） Each company hopes to give full play to the staffs ability, and gradually improve the product sales in the local market, at this time, integrated marketing channels is the most direct and effective way. In order to explain the problem more concretely, the Wuhan branch is a typical case. Totole Sino foreign joint venture company, is one of the famous domestic food enterprises. It has a totole brand, has been widely Chinese consumers trust and favor. Totole companys marketing network all over the country, has entered the Hubei market in recent 6 years. Before 2000, totole company Wuhan branch of the former Marketing Manager for the completion of sales targets were to prevent Cuanhuo as the focus of the work, the market rarely do the basic work. Because Wuhan is nine provinces, dealers are very sensitive to price changes, plus Cuanhuo, leading dealers profit space is very small, the lack of enthusiasm for sales, product sales in the wholesale channel has no obvious breakthrough. Therefore, if the branch wants to achieve sustained development, it must focus its sales efforts on the market basis and the establishment of the sales channel system. In this regard, in 2000, through the market situation and previous marketing problems seriously analyzed, the branch is determined to carry out the new integration of channels. However, due to the differences in the quality of the dealers in the three key cities in Hubei, the mode of format and the proportion of investment in the branches, the reform of the channel model is no easy task. In this case, the use of quot, not sticking to formalities; different city adopt different marketing channels this channel integration innovation mode, the terminal in Wuhan direct and conduct cooperation in Xiangfan, the Regional Distribution Agency in Yichang, finally achieved fruitful results, full year sales growth of 47%. I. Wuhan: terminal direct Battalion Although there are a