品牌粘性增强,帮你大幅提升利润（Brand stickiness increases and helps you boost your profit margins）.docVIP

品牌粘性增强,帮你大幅提升利润（Brand stickiness increases and helps you boost your profit margins） Talking about the brand, the ten thousand scholars have ten thousand explanations, one hundred million of consumers have one hundred million kinds of understanding, I have said that the sole purpose of existence is to create brand added value for products, bring value-added profit for the enterprise, I think this argument, there should be an entrepreneur does not recognize the same, because the brand is to spend big money for entrepreneurs first of all, should be entrepreneurs service; however, I say only services for entrepreneurs, and did not say the brand belongs to the entrepreneurs, so the brand ultimately belongs to who? Consumer！ But entrepreneurs are legally owned, many entrepreneurs have forgotten this, very terrible, when I many private enterprises to provide consulting services, many bosses really put the brand as their baby son and daughter, planning and brand communication are according to their own feelings, rather than consumers want the feeling of shaping. They forget the original intention, brand is just a carrier to deliver value to consumers only, to do business is to profit, the brand is only locked in customers, access to excess profits of a tool! What is the role and function of a brand? In this brand is no longer scarce, or even flooding the era, entrepreneurs should first consider not how to build a century brand, but how to make the brand more value-added profits. Brand nature is Xianpinaifu, no significant funding support, the hundred years brands ambition is nothing but a mirage of the dream. So, how can we bring more profits to the brand? First of all, we should understand is the enterprise with the customer value exchange early all inputs, are cost, ultimately profits only come from customer value exchange, the brands role and function is to have sufficient viscosity, to as many customers as possible, it is best to let the customer cannot do without it! L