品牌速成的八个支点（Eight pivots of brand crash）.docVIP

品牌速成的八个支点（Eight pivots of brand crash） In Chinese, now many people have formed an impression of a mention of brand planning seems to be non marketing planning company. But in reality the real desire and have the ability to hire marketing companies are often some of the financial strength of large enterprises, the brand value has been widely recognized by China entrepreneurs today, China enterprise product brand, is bound to encounter the size of the contradiction of funds. Is the enterprise and brand Chinese destined only passing? Or in the way? Quitting brave victory! When we face this problem, may appear the situation of dense willow trees and bright flowers. Here I will head eye brand planning, combined with their own experiences, to the whole present to you, also hope in brand planning on the road, more or less to the enterprise Chinese some inspiration. Understand the market research company is looking for you Do brand planning should first understand the market, in the author has planned three brands, the boss or colleagues ask me a question: understanding the market is to do market research? Do you want to find research company? In order to understand the market, does not mean that must carry out professional market research projects, such as hiring research company, not only to spend a large sum of money, and will also spend a lot of time. For China enterprises, because of funding and performance pressure, often doing things and time. In view of this, let alone the cost, single time, how many China enterprises can calmly wait for professional research company? In the authors opinion, to understand the market, from a practical point of view and is not enough, we must find a market research company. We can be solved by the following measures. Believe that most companies want to do brand, there should be at least 1-2 senior employees, this product will be ready to do the brand and the industry has a deep understanding and understanding, for traders marketing pl