如何销售消费者不易接受的产品（How to sell products that are not acceptable to consumers）.docVIP

下载本文档

1
0
约1.62万字
约 14页
2017-09-07 发布于河南
举报
版权申诉

如何销售消费者不易接受的产品（How to sell products that are not acceptable to consumers）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

如何销售消费者不易接受的产品（How to sell products that are not acceptable to consumers）

如何销售消费者不易接受的产品（How to sell products that are not acceptable to consumers） Many enterprises have such confusion: their elaborate products are not recognized and accepted by consumers, and can not stand in the market. Why? How can we sell the product better? First, understand why consumers do not accept products 1, enterprise factors (1) blindly believe in the results of the survey When the enterprise makes the product strategy, it ignores the particularity and the incomplete of the market research itself, and believes the investigation result blindly. In this way, the preliminary work is not done, and the late product sales need not be mentioned. (2) the target object is not chosen accurately Some enterprises can not scientifically segment the market, resulting in inaccurate target market selection and inaccurate choice of target objects, and the product is not easy to sell. (3) product positioning is inaccurate Inaccurate product positioning is an important reason why the product can not move the consumers. One of the most important aspects of this reason is that the entry point of the product is not consistent with the consumers absorption of the product. (4) inappropriate media selection; Without understanding the target market, consumers are concerned about and like the media, blind choice; But the media coverage of the big small market. Jiaozuo, a mineral water plant in order to develop the Jiaozuo market, invested 700 thousand in Henan television advertising, and the end of a settlement, sales profit is only 3 yuan. (5) did not pinpoint the selling point Consumers do not know what kind of value and benefits they want to obtain through the product, and enterprises can not grasp the real selling point of product publicity. In this case, how can consumers accept the products of the company casually? (6) small promotion; As the enterprise sales promotion is small, so that consumers in the lack of communication with the products of enterprises to sell products, the