平面 策划 宣传（Graphic planning publicity）.docVIP

平面 策划 宣传（Graphic planning publicity） Planning is actually planning what youre going to do, but its better to be creative in planning. So how do you do that? First of all, know who youre planning for. This is very important, but also the embodiment of combining planning with reality. But even an old hand in the planning world can make such a mistake - not knowing who hes planning for, or getting a job. To know who to plan is to figure out what the past and the current situation are, and what it needs, so that it does not sink into planning. For example, there are many people who are eager to get up before Christmas and want to make a plan. Thats a good thing, but if its only for planning, its not appropriate. Next, find out what your purpose is. That is what you want to achieve and result. Understand this, then you can plan the corresponding strategies and means. Third, what resources do you have available?. That is, the feasibility of human, financial, material and other factors to be considered. Any link can not be matched, it will be an infeasible program. The above is the planning of general thinking. After clearing these questions, the question is how to write the plan. Its not difficult. Just write it by 5W2H: WHAT - what to do? WHY - why? WHO/WHOM - for whom? Who does it for? WHEN - when will it be done? WHERE - where to do it? HOW TO - how do you do that? HOW MUCH - how much is it? Whats the budget? Section 1 advertising planning process The so-called advertising planning process, is in the specific operation of the advertisement plan, through the steps of practical, efficient, professional, objective, there are plans to make the objectives of advertisement, advertising strategy, advertising budgets, advertising plan and advertising effectiveness monitoring gradually clear and perfect, eventually forming for operation the planning process. According to the sequence of project promotion, the process of advertising planning can be divided into five steps: custo