低成本营销让化妆品决胜市场（Low cost marketing allows cosmetics to dominate the market）.docVIP

低成本营销让化妆品决胜市场（Low cost marketing allows cosmetics to dominate the market） Over the years, the international cosmetics giant China constantly landing into the mainland market, unusually strong and rapid pace of development. The cosmetics market competition is fierce the smoke of the battlefield, various grades of brand department stores, a superb collection of beautiful things, stores, supermarkets were all a hotly contested spot. Local brands of cosmetics are also not resigned to playing second fiddle they have joined the fierce competition, but, due to the low product awareness, generally belongs to the weak brand, coupled with marketing costs skyrocketing, consumers are confused, changes in product mix, market segmentation and the growing concept of renovation, making them extremely difficult to win, many products due to lack of competitiveness die. There are too many cosmetics companies advocating short-term operation, their booming one or two years, invested a lot of manpower and resources, often results in high input and low output is not even output, became the media money bronze, which has become the heart of many enterprises pain. Blue Colombian foreign international marketing consultant experts pointed out, how to seek a new way of marketing, is facing many local weak brand choice. Cosmetics is an industry with higher profit margins, the percentages of its raw material costs are generally low, investment and marketing are very impressive, as the mall counter displays, advertising scene layout, service personnel, advertising model and beauticians demonstrations, customer free trial and so on, are important marketing costs expenditure. For many cosmetic companies, low cost marketing is often the key success factors. A high profit relatively little marketing investment can bring extraordinary returns for businesses, the marketing is the enterprise profit center. Every business managers are hoping to get the maximum benefit with the least investment of their pr