以市场为导向的新品上市推广思维方法（Market oriented new listing promotion thinking method）.docVIP

以市场为导向的新品上市推广思维方法（Market oriented new listing promotion thinking method） In some highly market-oriented industries, such as home appliances, health care products, cosmetics and other products listed, in the promotion of less to see on the marketing thinking method is introduced, the most typical feature of the height of the market, customer demand is too harsh, the manufacturers of products or services homogenization serious. Analysis of many methods of advertising company 4A height survey, as well as the lack of maneuverability, the circle in the appliance, often face the new market promotion work, after repeated practice, summed up a set of new products to promote the way of thinking. In the text, reveal to the public. Hope that the new and old friends to discuss online generous with your criticism. The chart represents a first step towards the needs of customers; second step FAB method is product benefit analysis in understanding customer needs, F is the product of the advantages of A, is this feature produced by B is one of the advantages to the interests of customers, FAB was selling tools, the second step is to do here product promotion chain thinking method; the third step that based on consumer demand that, using the FAB analysis tools and competitors compared to decide what the appeal strategies (appeal to the advertising language, refers to the communication with the target consumers); by the analysis of the first three steps that the fourth step consumers starting point, namely, when strategy where communication with consumers; the last fifth thus developed a consumer contact point, namely the choice for the target consumer communication tools (such as advertising, public relations (business promotion, sales promotion), the organic combination of various communication tools, strategies and communication tools embodied in tonality (tonality is advertising terminology), Of spreading style, personality, taste, etc. Lets take the Ronshen cartoon fridge as an