墨西哥水泥 cemex为穷人建房双赢管理（Mexico cement Cemex for poor housing win-win management）.doc

墨西哥水泥 cemex为穷人建房双赢管理（Mexico cement Cemex for poor housing win-win management） Mexico (Mexico special topic: CEMEX building for the poor win-win situation) Chief research fellow, Lin Ruiming strategic group There is no money demand, this is almost all enterprises in the eyes of poor market concept. However, a cement building materials company has raised the banner of building houses for the poor, detonating the consumption power of the underlying market. This enterprise is Mexico cement (Cemex). Among the top 50 multinational companies in developing countries, Cemex ranked third, and became the Fortune 500 global magazine. In 2010, its sales reached $14 billion 100 million, the worlds third largest cement company, and also the worlds largest white cement producer. From Mexico to North America, Europe, Asia, through mergers and acquisitions to achieve rapid expansion of its scale, business in more than 50 countries around the world. Today, lets see how Cemex can reap the twin benefits of business and society by building houses for the poor. Things are going on in 1994 to 1995, when the economic crisis broke out in Mexico. During the crisis, Cemex found that its sales in the construction sector dropped by as much as 50%, while household sales were down by only 10%-20%. The reason is that with the commercial construction industry than the domestic market, although trading volume is small, the customers geographic distribution in remote and scattered, with the construction industry customers compared to average profit is slightly lower, but the stability is strong, the total amount is very considerable. Therefore, increasing reliance on the home market will help Cemex effectively withstand the impact of the economic crisis. But the problem is that in Mexico, the vast majority of customers in the home market are poor. They are constrained by the limited purchasing power, it is difficult to build a new house in the short term consumer plan to implement, what should I do? C