中国典型的消费群体特点（Typical consumer groups in China）.docVIP

中国典型的消费群体特点（Typical consumer groups in China） China typical consumer groups.Txt2 chance to fight on their own, need to hold their own destiny, life is their own staff, deterrence does not personally play it? Typical of Chinas consumer groups,.Txt marriage is like wearing a cotton padded jacket for free. Its not easy to move, but its very warm. Falling in love is like peeling onions. Theres always a layer of tears going on. The force of the market competition, with the kind of gun hit shotguns, who catch who marketing is now relatively rare. Today, business operators have learned that to improve the hit rate, they can only market segments, locate targets, fire at targets, and fire. The ideal realm of brand marketing is one to one. No matter what way you use it, you have to choose the right means of communication for your target audience, and focus on spreading and marketing them. From the perspective of consumer psychology, marketing in the psychological strategy is the key to look at the operators how to correctly grasp and cater to consumers. Effective marketing strategy must be based on consumer psychology to grasp, understand consumer thinking (cognitive), they experience (emotional), they want to do (behavior) and effect of all these things and places (environment). With the continuous segmentation of the Chinese market, more and more consumer groups with typical market value have been excavated. Studying the psychological and behavioral characteristics of consumer groups is of great significance for enterprises to carry out effective marketing activities. Chinas consumer groups are very different, and they can be divided into different consumption groups according to different ages, different classes, different genders, different regions and so on. Among them, the typical consumer groups with the most market potential are the post-80s generation, the middle class and the female group. Understanding their characteristics is the basis for enterprises to carry out